| Macdonalds
Consolidated Advantage |

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- Extensive variety
of both National Brand and Private Label products.
- One of the most
aggressive Rebate Programs in the business including:
- Volume Rebates
- Private Label Rebates
- Drop Ship
Rebates
- Air Miles®
Business to Business Program
- Competitive
Flyer and Merchandising Programs communicating value and
mix.
- Seasonal Programs
for Christmas, Easter and Halloween supported by flyer inserts.
- Exciting Promotions
featuring consumer prizes and dynamic P.O.S. Kits.
- Comprehensive Grocery
Program featuring monthly Call to Orders on Seasonal Products and
New Mix opportunities.
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- Full Mix of
fresh Meat from our federally inspected Lucerne plant.
- Extremely high
quality Produce Program at competitive prices.
- Dairy Program
including exclusive Lucerne products.
- P.O.S. Systems
utilizing electronic data to maximize profitability.
- Support
Teams that include Professional Sales Representatives. Inside
Sales for Produce and Meat, Foodservice, Information Technology,
Customer Service, Advertising and Marketing Department.
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Macdonalds
Experience
We call the company's new focus "The Macdonalds Experience." "The Macdonalds
Experience is all about choice, about respecting the individual. We offer
a range of tools oriented to the independent retailer's unique business
as well as to their personal lifestyle. We want to impress our customers
not only with great product and price, but with the total experience of
doing business with Macdonalds.
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Safeway
Connection
Macdonalds Consolidated uses purchasing power and low prices as a selling
feature for our independent retail clients. Macdonalds offers high-quality
dairy, cheese, juice, frozen vegetables and meat products produced in its
parent company's own plants, 13 in Canada and 26 in the United States. The
company lists approximately 18,000 SKUs, 4000 of which are well-known private-label
brands such as Lucerne, Edwards, Safeway and Family Foods. |
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