The Family Foods retail banner program brings both of these strategies together under a fresh, smaller community, appealing trademark. The Family Foods logo encompasses fresh colours in green and yellow reflecting the importance of the fresh departments in your store, a bold font speaking to professional service and quality, and a sun representing new beginnings. All of this surrounds the focal point and centre of the logo that features a family. This family represents a strong sense of community and family values, something that Macdonlds Consolidated and it’s customers feel very strongly about.
When a customer enters a Family Foods Retail Banner store they will experience all of the above as well as be able to shop all perimeter departments and enter all Family Foods Promotions.